It is possible to
make your film...
Anyone who has
tried to make a short film knows the great work and amount of money that
involves developing a quality film. Anyone who has tried to develop a feature
film then knows that in Brazil, even with so many edicts, incentive laws
and crowdfunding, the chances of making the film work (and get a certain
profit) are very small.
But the people of
the production company Filmes para Bailar did not let themselves be discouraged
and is performing the long Delusions of a Cinemaniac. The film was
based on the autobiographical script by filmmaker José de Oliveira, from São
Carlos, SP, and in 90 minutes will address his life, in a narrative of memories
that mixes fiction and reality. The director and producer of the film, Felipe
Leal Barquete, told us a little more about the project: "The film is
officially a classic fiction, in the best Hollywood style, although one of the
phases of the character's life is played by José de Oliveira himself, at the
age of 80. Therefore, the film explores this frontier between fiction and
documentary, with the purpose of revealing the human being that exists beyond
the numerous manifestations of his personality, which in the film is exposed by
his reinvented memories".
The film has been
in production since 2009 and the team already had more than 60% of the footage
when they decided to put it on the crowdfunding site Catarse to collect the
rest for completion. In less than two months on the air, the project managed to
reach its goal and raised more than R $ 17 thousand, offering cool counterparts
such as DVD, poster, storyboard of the film and vacancies in
workshop.
At the moment, the
film is being assembled and the counterparts being produced to be released
together, but the Delusions of a Cinemaniac already
has an official website, a teaser and a trailer,
which you can check below: All this was possible from people
donating R $ 30, and the film already has plans to be shown in more than 1,200
cineclubs in Brazil, national and
international festivals, as well as being made available for free download
on the Internet.
But the site didn't
just serve to fund the project. Barquete explains that the established network
is also fundamental: "With the project in the air, we affirm an
entrepreneurial attitude of presenting the work to friends, family, partners,
companies, etc., in order to capture the resources needed to achieve our goal. These
efforts were valid for a broader strategy of audience support, since social media expanded the dissemination of
work to a universe hitherto unexplored by the film, reaching people from
various social circles."
The same thing
happened with the animation The Messenger of the Galaxy, project funded
through the site SIBITE. The initial idea was to make a series in rotoscopy for
the web, "a science fiction telling the story of a being found in the
orbit of the Moon by two astronauts," according to André Migueis, director
of the film. What is rotoscopy? An animation that is made after filming, as in
the film The Double Man, by Richard Linklater, for example.
The project was launched
together with the site, and in addition to getting more than the R $ 10
thousand needed to make the pilot episode, the directors found partnerships
with Guepardo Productions, which provided the equipment and the editing
islands, and with Tibet Film, which provided the studio for the recordings, all
with the mediation of the site. And that made the project fly.
The filmmakers
already have the script of 12 chapters of half an hour and the pilot episode
was presented to a cable TV station, which is negotiating a partnership.
Everything was so right that Migueis' plan is to put a new project on the site,
to raise more funds to continue the series.
And he encourages
people to use the system: "I think crowdfunding is a democratic
phenomenon, part of this principle of network communication, that's the future.
What sets Sibite apart is that they seek to increase the connection of projects
with companies. A beautiful initiative that for our creative group worked very
well." Barquete completes the tip: "The key to creation is within us.
So write a project, and you'll find networks that vibrate in your frequency,
and that can support your work, so that it comes to fruition. The strategy is
very important. Enter the site, observe your logic, search, chat with people!"
... And Facebook
can help!
As we quoted in the
previous edition, if you have a smaller project, or prefer to have more
autonomy for your collection, you can set up your project from your own
Facebook account.
We talked to André
Gabriel, creator of the
Mobilize app, the pioneer in transforming the social network page
into a crowdfunding page, and he
explained to us how it works: "When installing the app, the person will
select the page where they want to add Mobilize. Once added, it will customize
your crowdfunding campaign (by putting the information you want, such
as video, photos, description, and project rewards). It will also need a MoIP account which is a secure
online payment system to receive contributions to your project. She
receives the money on the spot in her MoIP account, with each contribution."
According to the
data provided by Gabriel, in less than two months of circulation mobilize, almost
400 people have already installed the application, and 170 projects are already
in the air. The advantages of this system are clear, in addition to a great
autonomy, since you can customize your page as you want and the money drops on
time in your account, and we are talking about the largest network of people in
the world, Facebook.
But of course in
this system there is no monitoring, it is up to you to find out if the project
is really cultural and if your money will be well used. To do this, Gabriel warns
that you can "poke around" the profile of those who created the
project, your friends and what people are saying about it.
Now that you know
how and that can, yes, work, just try it. Register on the sites, take a look at
the projects that interest you, contribute, put your own project on the air and
help kick a more collaborative culture in the country.
